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Style, performance and creativity are the bonds that bring the world of professional hair care and lifestyle sports together. Both are about freedom of expression and pushing the envelope to create works of art. Whether it's skateboarding, snowboarding, surfing or urban dance, the artistry of each sport encourages us to embrace our own passions and find inspiration in unexpected places.
The world's best BMX riders and skateboarders are headed to the sandy shores of Ocean City, MD for the Dew Tour Beach Championships. They'll be kick-flipping and tail-whipping their way through the best courses, chasing after the coveted title of Dew Tour Champion. The MITCH® Man Cave will be a hotspot for the athletes, and we'll be hooking up the crowd with free MITCH samples. We'll also be hosting a cut-a-thon and offering INKWORKS® services to raise money for charity. To get more info on this event, check out allisports.com for more details.
On June 8-9, we were at the Roxy Waikiki Classic. The sun was out, the surf was up and the fearless females of ROXY were hitting the waves. Pros and amateurs alike joined forces to see who could catch the best waves for a shot at the ASP title. Our amazing Sun products were featured in the Paul Mitchell tent, where we also offered beach braiding and education on how to take care of sun-stressed tresses.
Over 2,000 of the world's best dancers are hitting Sin City for the 2013 World Hip Hop Championships this August. Crews from over 35 nations will battle it out in Las Vegas to capture the world title and international bragging rights. Hip hop icons, artists and celebrities will be on site to witness the competition, and the Paul Mitchell Style Lounge will be set up to prep the dancers before hitting the stage. Visit www.hiphopinternational.com for all of the details.
MITCH man Branden Rakita snagged his first podium of the season at the kick-off XTERRA event last month! Follow him as he races through treacherous waters and uncharted terrain, swimming, mountain biking and trail running his way to another strong finish at the XTERRA Off-Road Triathlon series. If you're looking for a less intense off-road adventure, the Down & Dirty Mud Run Series features 5 and 10K courses with obstacles to keep the journey exciting. Paul Mitchell will be at both events hosting cut-a-thons to benefit the Challenged Athletes Foundation, so not only will you look good, but you'll feel good too! For the most up-to-date info, check out www.xterraplanet.com and www.downanddirtymudrun.com.
Paul Mitchell is proud to partner with the Dirty Girl Mud Run series, a 5K mud run for women of all ages and athletic abilities. Not a race in the traditional sense, Dirty Girl is an untimed obstacle course designed to inspire women to step out of their comfort zone and get dirty! At the events, you'll find excitement, laughter, camaraderie, and best of all, a community focused on giving back. Along with proceeds donated by attendees who get cleaned up on site at the Paul Mitchell booth, part of the registration fees from each Dirty Girl Mud Run go to Bright Pink, as well as local charities that fight breast cancer. Check
out www.godirtygirl.com for more details.
Paul Mitchell is once again the title sponsor of the World of Dance Tour. Combining freestyle dance and urban choreography, the World of Dance Tour is the premiere place for dance crews from across the globe to showcase their best moves and personal style in an arena full of eager fans. The events feature the hottest new trends in dance, fashion, music and art, and they are guaranteed to put a little boogie in your step. For more info, check out www.worldofdance.com.
Get the details on upcoming events.
Check out footage from past events.
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Did you know that Paul Mitchell has been a long-time sponsor and proud supporter of six sports that are now in the Olympics?
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