{"product":{"id":7828371636268,"title":"Platinum Blonde Violet Shampoo","body_html":"\u003cp class=\"bodycopy\"\u003eGentle enough for weekly use, Paul Mitchell Platinum Blonde Violet Shampoo brings out the best in light to medium blonde, silver, gray or white hair. This purple shampoo has a violet tint that eliminates unwanted brassy tones for light, bright hues while conditioning ingredients add moisture and soften strands.\u003c\/p\u003e","vendor":"Paul Mitchell","product_type":"Shampoo","created_at":"2025-03-03T13:26:30-08:00","handle":"platinum-blonde-violet-shampoo","updated_at":"2026-09-17T13:40:40-07:00","published_at":"2025-03-03T13:26:31-08:00","template_suffix":"pm-platinum-blonde-shamp","published_scope":"global","tags":"Liter Size, New Arrivals, Store_default, Store_pro","variants":[{"id":44145490133036,"product_id":7828371636268,"title":"10.14 fl. oz.","price":"20.00","sku":"PBS-300","position":1,"compare_at_price":"","fulfillment_service":"manual","inventory_management":"shopify","option1":"10.14 fl. oz.","option2":null,"option3":null,"created_at":"2025-03-03T13:26:31-08:00","updated_at":"2026-09-17T13:40:40-07:00","taxable":true,"barcode":"9531139258","grams":363,"image_id":44062269308972,"weight":0.8,"weight_unit":"lb","requires_shipping":true,"quantity_rule":{"min":1,"max":null,"increment":1},"price_currency":"USD","compare_at_price_currency":"","quantity_price_breaks":[]},{"id":44145490165804,"product_id":7828371636268,"title":"33.8 fl. oz. (L)","price":"46.00","sku":"PBS-999","position":2,"compare_at_price":"","fulfillment_service":"manual","inventory_management":"shopify","option1":"33.8 fl. oz. (L)","option2":null,"option3":null,"created_at":"2025-03-03T13:26:31-08:00","updated_at":"2026-09-17T13:40:40-07:00","taxable":true,"barcode":"9531139265","grams":1111,"image_id":41441114652716,"weight":2.45,"weight_unit":"lb","requires_shipping":true,"quantity_rule":{"min":1,"max":null,"increment":1},"price_currency":"USD","compare_at_price_currency":"","quantity_price_breaks":[]}],"options":[{"id":9973727690796,"product_id":7828371636268,"name":"Size","position":1,"values":["10.14 fl. oz.","33.8 fl. oz. (L)"]}],"images":[{"id":44062269308972,"product_id":7828371636268,"position":1,"created_at":"2025-10-08T11:57:59-07:00","updated_at":"2025-10-29T02:13:52-07:00","alt":"Platinum Blonde Violet Shampoo, 10.14 oz.","width":2000,"height":2000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/0509\/2908\/files\/PBS-300-PlatinumBlondeVioletShampoo-10.14-oz_5d177269-6589-4f1a-ba55-07949365cf6f.jpg?v=1761729232","variant_ids":[44145490133036]},{"id":44357272928300,"product_id":7828371636268,"position":2,"created_at":"2025-10-31T14:45:48-07:00","updated_at":"2025-10-31T14:46:42-07:00","alt":"Features and benefits smear infographic for Paul Mitchell Platinum Blonde Violet Shampoo","width":2000,"height":2000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/0509\/2908\/files\/PlatinumBlondeVioletShampoo-Gallery-FeaturesBenefits-Oct25.jpg?v=1761947202","variant_ids":[]},{"id":41441104232492,"product_id":7828371636268,"position":3,"created_at":"2025-04-16T11:50:45-07:00","updated_at":"2025-10-31T14:46:42-07:00","alt":"Paul Mitchell Blonde model","width":2000,"height":2000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/0509\/2908\/files\/PlatinumBlondeViolet-gallery-HeroModel-May25.jpg?v=1761947202","variant_ids":[]},{"id":41441105346604,"product_id":7828371636268,"position":4,"created_at":"2025-04-16T11:50:48-07:00","updated_at":"2025-10-31T14:46:42-07:00","alt":"Before and after comparison when using Paul Mitchell Blonde Collection","width":2000,"height":2000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/0509\/2908\/files\/PlatinumBlondeViolet-gallery-BeforeAfter-May25.jpg?v=1761947202","variant_ids":[]},{"id":41441109278764,"product_id":7828371636268,"position":5,"created_at":"2025-04-16T11:51:21-07:00","updated_at":"2025-10-31T14:46:42-07:00","alt":"Artistic image of Paul Mitchell Blonde Collection","width":2000,"height":2000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/0509\/2908\/files\/PlatinumBlonde-Gallery-Collection-May25.jpg?v=1761947202","variant_ids":[]},{"id":41441110294572,"product_id":7828371636268,"position":6,"created_at":"2025-04-16T11:51:28-07:00","updated_at":"2025-10-31T14:46:42-07:00","alt":"Comparison chart of Paul Mitchell Blonde Shampoos","width":2000,"height":2000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/0509\/2908\/files\/BlondeShampoo-Gallery-ShampooComparison-May25_12ff3805-c975-48f5-981c-4c4f9aa66b8a.jpg?v=1761947202","variant_ids":[]},{"id":41441110818860,"product_id":7828371636268,"position":7,"created_at":"2025-04-16T11:51:29-07:00","updated_at":"2025-10-31T14:46:42-07:00","alt":"Sustainability infographic for Paul Mitchell new packaging","width":2000,"height":2000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/0509\/2908\/files\/PM-Gallery-Recycling-Mar25_a2f39498-7f21-4d54-9474-f7fddcf450b3.jpg?v=1761947202","variant_ids":[]},{"id":41441114652716,"product_id":7828371636268,"position":8,"created_at":"2025-04-16T11:52:13-07:00","updated_at":"2025-10-31T14:46:42-07:00","alt":"A bottle of Paul Mitchell Platinum Blonde Violet Shampoo on a white background","width":2000,"height":2000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/0509\/2908\/files\/PBS-999-PlatinumBlondeVioletShampoo-33.8-oz.jpg?v=1761947202","variant_ids":[44145490165804]}],"image":{"id":44062269308972,"product_id":7828371636268,"position":1,"created_at":"2025-10-08T11:57:59-07:00","updated_at":"2025-10-29T02:13:52-07:00","alt":"Platinum Blonde Violet Shampoo, 10.14 oz.","width":2000,"height":2000,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0650\/0509\/2908\/files\/PBS-300-PlatinumBlondeVioletShampoo-10.14-oz_5d177269-6589-4f1a-ba55-07949365cf6f.jpg?v=1761729232","variant_ids":[44145490133036]}}}